the real winner of the race could actually be the local economy that is gearing up to welcome a lot of fans. >> good afternoon. thank you for calling. how may i help you? >> if you are looking for a room in novato, don't bother calling here. rooms have been booked for months by fans with a need for speed. nascar weekend is huge for north bay hotels. robert marshall says he starts planning in january. >> nascar brings 100,000 people with that. there are not 100,000 rooms in marin county. it fills up all of marin county and most of sonoma county and even into vallejo. >> next door ricky's bar and grill stopped taking reservations for this weekend last month. this nascar driver made a pitstop here before the big race on sunday. >> without the fans we wouldn't be doing this. we really uh proash yait the fans coming out to watch. it is special to come out to the sonoma rase way. >> this is like christmas in june. people travel and they have this date on their calendar all year long. >> fans who want to be close to the action have camped out across from the race way in this virtual city know